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General
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What if I’m trying
to reach an audience that is
not targeted by your existing programs? |
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We manage both cooperative
and solo sponsor programs. Therefore, for virtually any target
you are trying to reach, regardless of how specialized the
audience may be, we can customize a plan to meet your needs.
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Will Dialogue’s
programs help contribute to long term
customer retention? |
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Our programs help to build
customer retention in multiple ways. First, by engaging prospects
in relevant environments, our sponsor’s message is more
likely to be seen and remembered. Secondly, our programs strive
to identify prospects (using opt-in methods) so that our sponsors
will have the opportunity to stay in touch with their customers
over time, thus heightening customer loyalty and retention. |
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Why would using one
of Dialogue’s programs be any better or more cost effective
than traditional advertising? |
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When a marketer employs
traditional mass advertising and promotional methods, a high
percentage of that marketing investment is frequently wasted
among “non-target” households. However, by precisely
selecting the audience you want to reach, and by choosing
the right time and environment to intercept them, the odds
of achieving an acceptable return on investment can be swung
heavily in your favor. Dialogue programs leverage the “who,
when and where” components of the marketing mix to garner
a greater advantage than many traditional forms of advertising. |
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