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As quoted in PROMO Magazine: “When
you’re getting a coupon redemption rate of 20 to 25 percent,
you’ve got a good program. You could say it’s working.”
Rich Kocur
Brand Manager, GlaxoSmithKline
“The Dialogue Company has
helped us explore new channels to reach
our consumer with important heart health information.
The unique aspect of their Cardiac Directions program is the access
to consumers when they are most receptive to making heart-healthy
changes, immediately following a cardiac episode.
We have measured marked responsiveness to our message and product
through our participation with Dialogue.”
Rebecca Ingis
Marketing Manager, Quaker Oats
The Cardiac Directions Program has really
helped us with targeting one of our core consumers - people who
must have a low sodium diet. With Dialogue's turnkey program and
great execution, I've been able to grow our business by about 10%
every year we've run the program AND keep costs and worries to a
minimum."
Scott Grzybek
Hormel Foods |
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