Media Kit: Diabetes Outlook^®

Program Summary

Diabetes Education Overlay: Diabetes Outlook reaches patients when they are first learning how to manage their disease, precisely when important dietary, medication and lifestyle changes are being initiated.

Audience: Consumers & patients receiving diabetes screenings and educational counseling to better manage their condition, frequently at or near the time of diabetes diagnosis, or when long-term patients decide to get serious about taking better control of their diabetes.

Program Format: Brand materials are delivered to consumers within a free patient gift bag, which is given to them hand-to-hand by their diabetes educator while undergoing diabetes education sessions, or by their physician, pharmacist, or at a diabetes screening event.

Audited Distribution: 350,000 Diabetes Patients (available by segment)

      260,000 patients thru Diabetes Educators
        65,000 patients thru Retail Pharmacies (Kmart, Kroger, etc)
        25,000 patients thru their Physician (Endo, FP, GP)
      350,000 Total Diabetes Patients Reached (audited by AAM)

Education Guide: Each gift bag contains the digest size Education Guide, which is an easy-to-read introduction to diabetes care that helps teach patients how to better manage their glucose, diet, medications and overall lifestyle. Print advertising (P4C) is available adjacent to relevant diabetes care editorial. The publication is independently audited by the Alliance for Audited Media.

Program Components Available: Sample delivery, print advertising, coupon & brand literature delivery, high visibility branding on sample gift bag exterior, communications directly to healthcare professionals, category/drug class exclusivity and ROI market research. Components are available as a package or individually.

Special 20% Discount - Fall 2013: Sponsor two or more elements (i.e. sample, print ad, literature delivery, professional literature or exterior bag logo) nationally for Fall 2013 and receive an extra 20% savings off your entire sponsorship.  Plus receive exclusivity for your product category / drug class at no additional cost.  Simply mention the "postcard discount" when speaking to your Dialogue Account Manager.

Program Entry Point: October 2013 (overlay to National Diabetes Month in November)

Diabetes Educator Comments About Diabetes Outlook®
 

• "Patients like the samples to try and the coupons of things we talk about in class."
• "Participants enjoy the coupons, reading materials and samples that give them a chance to try something new and gain more information."
• "Patients like to try before they buy."
• "Love the program, thank you!"
• "Keep up the great work, my patients get so excited as they look through their packets."

 

An Ideal Context to Deliver Brand Information and Samples for New & Existing Diabetes Patients

• glucose meters        • diabetes medications
• sugar-free foods       • cough/cold medications
• low carb foods          • eye care products
• oral care                  • hand, body & foot lotions
• diabetes supplies     • weight loss materials