Call: 609-737-1110

Media Kit: Friends Fur-ever®

Program Summary

Program Description: A cooperative sample gift bag program, distributed to new pet owners by pet professionals at 2,000+ participating animal shelters, pet rescues and animal welfare organizations nationwide.

2019 Annual Circulation:
Cat Adopters................300,000
Dog Adopters...............300,000

Audience: Households acquiring a new dog or cat.

Delivery: Product samples, coupons, brand literature and educational materials are hand-delivered to new pet parents by adoption personnel on the very first day a new pet is brought home.

Customized Pet Care Marketing
Dialogue can also help pet care marketers reach and influence pet owners via custom solo-sponsored programs that leverage specific pet care professionals:

Contact a Dialogue representative for more detail on our highly targeted pet care marketing opportunities.



Upcoming Engagement Cycles


Dog Adopter Materials: May, Jul & Sep 2019

Cat Adopter Materials: May 2019

NewPet.com Digital Advertising: 7-days lead time



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Program Details