Research Insights

We conduct ongoing research that provides many varied insights
into the markets we serve.

We are always striving to help our clients better refine and maximize their marketing initiatives. Read about insights uncovered by Dialogue to further these objectives.

These insights can often lead to program enhancements and refinements that maximize business building value for our clients. Here’s a brief sampling of the types of information we uncover:

Most Relied Upon Sources for Health Information

Financial Products: Planning to Purchase in the Next 6 months

Women’s Health
• 24% of women suffer from migraine headaches
• 13% relieve their migraines primarily with prescription medications
• 65% are concerned about bone health
• 27% have never had a mammogram
• 11% are care giver’s for an elderly relative

Prefer Email Delivery of a Newsletter Series Instead of Postal Mail
• 87% read most of each issue
• 78% learned things they didn’t otherwise know
• 91% find email delivery to be very convenient
• 76% feel more positive about sponsoring companies
• 92% look forward to getting a regular monthly newsletter

Cardiac Patients
• 80% have been advised by a physician to lower their cholesterol
• 59% know their own cholesterol reading
• 83% report they are eating healthier
• 50% have lowered their blood pressure

Pet Owning Households
• 61% report that their pet is their companion
• 57% shop at pet superstores, if there’s a location nearby
• 27% report their dog has behavioral problems when left alone during the day
• 22% place their pet in a boarding kennel when they go on vacation
• 45% say they use more household odor control products since getting their dog