Program Name: Diabetes Outlook®
Annual Circulation: 500,000
Audience: Diabetes patients receiving educational counseling to better manage their health condition.
Distribution: Brand materials are delivered to consumers within a free patient gift bag, which is given to them hand-to-hand by their diabetes educator while undergoing diabetes education sessions, or by their endocrinologist, pharmacist, or at a diabetes screening event.
Education Guide: Each gift bag contains the digest size Education Guide, which is used by diabetes educators to help teach their patients how to better manage and control their diabetes. Print advertising (P4C) is available adjacent to relevant editorial.
Program Entry Points: February & September
 |
|
|
|
|
