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Cardiac Directions®
provides educational materials
to newly diagnosed
cardiac patients
who are enrolled in a formal curriculum of
hospital-based
cardiac rehabilitation classes.
 The
target audience is mature adults undergoing health and lifestyle
changes
as recommended by their physician,
with program materials being personally distributed to patients by
hospital
nursing staff.
 Men
and women who have recently been diagnosed with a cardiovascular
condition are undergoing many changes in diet, exercise, medication
and lifestyle. The habits of a lifetime are being carefully
re-evaluated at this important time. The professional environment of
the hospital provides a dedicated teaching forum to educate patients
about the relevance and importance of your brand’s benefits.
Your brand story unfolds within a dedicated curriculum comprised of 36
class sessions. Program materials include: advertising within a full
color Patient Education Guide, product sampling, sponsorship of
teaching panels, as well as the delivery of preprinted brand
literature and coupons.
You can reach and influence 600,000 patients annually, through 2,600
hospital-based cardiac rehab facilities nationwide. This equates to
60% of the annual new heart patients, through over 90% of all cardiac rehab facilities nationally.
Contact us today to
find out more about how Cardiac Directions can help your brand reach
new cardiac patients!
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"The Cardiac
Directions Program has really helped us with targeting one of
our core consumers - people who must have a low sodium diet.
With Dialogue's turnkey program and great execution,
I've been able to grow our business by about 10% every year
we've run the program AND keep costs and worries
to a minimum."
Scott Grzybek, Hormel Foods |
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