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  Offline Overview | Cardiac Directions®   


Cardiac Directions® provides educational materials to newly diagnosed cardiac patients who are enrolled in a formal curriculum of hospital-based cardiac rehabilitation classes.

The target audience is mature adults undergoing health and lifestyle changes
as recommended by their physician,
with program materials being personally distributed to patients by hospital
nursing staff.

Men and women who have recently been diagnosed with a cardiovascular condition are undergoing many changes in diet, exercise, medication and lifestyle. The habits of a lifetime are being carefully re-evaluated at this important time. The professional environment of the hospital provides a dedicated teaching forum to educate patients about the relevance and importance of your brand’s benefits.

Your brand story unfolds within a dedicated curriculum comprised of 36
class sessions. Program materials include: advertising within a full color Patient Education Guide, product sampling, sponsorship of teaching panels, as well as the delivery of preprinted brand literature and coupons.

You can reach and influence 600,000 patients annually, through 2,600 hospital-based cardiac rehab facilities nationwide. This equates to 60% of the annual new heart patients, through over 90% of all cardiac rehab facilities nationally.


Contact us today to find out more about how Cardiac Directions can help your brand reach new cardiac patients!

"The Cardiac Directions Program has really helped us with targeting one of our core consumers - people who must have a low sodium diet.

With Dialogue's turnkey program and great execution,
I've been able to grow our business by about 10% every year we've run the program AND keep costs and worries
to a minimum."
Scott Grzybek, Hormel Foods
 


The Dialogue Company, Inc.      voice: 609.737.1110     fax: 609.737.6927       e-mail: info@adialogue.com