Cardiac Directions®
provides educational materials to interested consumers through health outreach programs (primary prevention such as health fairs and screenings) and also to newly diagnosed cardiac patients who are enrolled in cardiac rehabilitation classes (secondary prevention).
The target audience is mature adults undergoing health and lifestyle changes, with program materials being personally distributed to patients by medical professionals.
Consumers who are concerned about their heart and cardio health may be undergoing many changes in diet, exercise, medication and lifestyle. The habits of a lifetime are being carefully re-evaluated at this important time. Through an implied professional endorsement you receive the perfect opportunity to educate patients about the relevance and importance of your brand's benefits.
PRIMARY PREVENTION: Many hospitals conduct community outreach that includes health screenings to identify at-risk individuals, coupled with educational sessions (using Cardiac Directions materials) to help inform people about heart healthy lifestyles. This video shows how 3 different hospitals proactively educate their community about heart health.
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SECONDARY PREVENTION: Hospital-based cardiac rehab programs have used Cardiac Directions materials since 1993. Cardiac rehabs combine intensive education and exercise plans for patients who have already experienced a heart problem, to help them modify the risk factors that led to their condition.
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CARDIAC DIRECTIONS Program materials include: advertising within a full color Patient Education Guide, product sampling, sponsorship of teaching panels, professional communications, as well as the delivery of preprinted brand literature and coupons.
Contact us today to
find out more about how Cardiac Directions can help your brand reach
new cardio health patients!
"The Cardiac
Directions Program has really helped us with targeting one of
our core consumers - people who must have a low sodium diet.
With Dialogue's turnkey program and great execution,
I've been able to grow our business by about 10% every year
we've run the program AND keep costs and worries
to a minimum." Scott Grzybek, Hormel Foods
The Dialogue Company, Inc.voice:
609.737.1110 fax: 609.737.6927 e-mail:info@adialogue.com
Consumers who are concerned about their heart and cardio health may be undergoing many changes in diet, exercise, medication and lifestyle. The habits of a lifetime are being carefully re-evaluated at this important time. Through an implied professional endorsement you receive the perfect opportunity to educate patients about the relevance and importance of your brand's benefits.
