HOME Start™ is a unique and pre-emptive marketing vehicle precisely timed to reach and influence consumers who are in the final stages of purchasing a home...just prior to moving-in. Up to half of these consumers are first-time homebuyers and in the process of making final plans to clean, furnish, decorate, equip and improve their new home.

Advertisers can leverage other direct marketing programs to target new homeowners, but most vehicles aren't delivered until weeks or months after a move. Later consumer exposure to your brand means marketing opportunities are wasted as most home improvement decisions and move-related purchases hit their peak near the time of the move.

Gift Pack Format

HOME Start is a free sample gift pack program that cuts through marketing clutter because it's hand-delivered by real estate professionals at or near the time of closing on the home. This assures that your message has peak relevancy and credibility, prior to when most home product and service purchases are made. In addition, category exclusivity is available, so sponsor brands can own and control their product categories for years to come.

The cooperatively-sponsored gift pack carries brand literature, advertising, trial size samples, promotional items, coupons and purchase incentives. The congratulatory theme of the gift pack will associate your brand and product benefits with all the happiness and positive feelings surrounding the new home purchase.

Program Highlights

• Reach new homebuyers before move-in, when needs are highest.
• Deliver brand literature, product samples, premiums, purchase incentives.
• Category exclusivity pre-empts your competition (available option).
• Market research to quantify the benefit to your business (available option).

Be the first to reach the new homebuyer with HOME Start. Contact us today!