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The Friends Fur-ever® Program
is a cooperative sampling, advertising, and couponing
program that reaches new pet owners when they are first
beginning to plan for their new “family member”.
 The
program reaches pet owners through animal shelters
and humane societies, on the very day that a new pet is brought
home.
Reaching
a new pet owner early in the ownership experience provides a unique
window of opportunity to influence trial behavior and brand choice.
Early intervention helps to shape purchase behavior, which can
yield many years of loyalty to a brand, and can create substantial
lifetime value for each new user generated.
We reach 2,000,000 new pet owners annually, with multiple
program distributions throughout the year.
Learn more about how we can help you to reach new
pet owners by
contacting us today!
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