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Winning Brands for Racing Fans™ is a highly accountable, event-based consumer activation platform for marketers seeking to intercept and promote product trial, conversion and brand loyalty among NASCAR® fans. |
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Research has shown that NASCAR fans are the most brand loyal consumers among all major sports or sponsored properties.* Their energy, excitement
and loyalty to their sport and the brands that support it, translates into significant marketing opportunities for companies wishing to leverage this large and fast-growing audience. But the "price of entry" to reach the NASCAR fan base has risen precipitously, and has become cost prohibitive to most marketers.
Winning Brands For Racing Fans dramatically changes that marketing equation, because it is a program that is built to maximize ROI. Dialogue has leveraged 15 years of program management expertise, to create a marketing vehicle that is
highly targeted, cost efficient and designed to yield measurable business building results among NASCAR racing fans. We can place your category exclusive brand, directly into consumer's hands, at high profile racetracks around the country. And we'll precisely quantify your return on investment, using sophisticated performance metrics.
Get your brand into the race! Contact us today!
*Source: Performance Research
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