Media Kit: Retail Health Shopper
Marketing Programs

Program Summary

Program Description: Gift kit or bulk sample program given free of charge to consumers accessing convenient healthcare services within food, drug and mass merchandiser pharmacies and retail health clinics. Brand materials are distributed to consumers hand-to-hand by supporting healthcare professionals, e.g. pharmacists, retail clinicians, and store staff.

Delivery Context:  Intercept health-focused individuals as they are receiving treatment for common illnesses (i.e., cough, cold, flu, etc), at flu immunization clinics, during physical exams, at medication pick-up, or in conjunction with health screenings.

Targeted Delivery Quantity:  300,000 retail shoppers

Sponsor Options: Delivery of product samples, purchase incentives and educational materials. Sponsors may also place participating brands logos directly on gift kits to garner additional media impressions.